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We are retail sales and management experts

Different personalities, the same mission

Geert Kenis and Stijn Rommens have extensive expertise in the field of sales and management in the business and retail world (food and non-food) and other sectors. Based on their knowledge and experience, they have developed modules that help companies and retailers tackle the major challenges they currently face. We believe that your staff’s potential is paramount.

Kenis & Rommens strive to optimally develop that potential with courses, training, and coaching. Our target group is salespeople and their managers.

Geert Kenis

  • At an early age, he caught the sales bug in his parents’ clothing store.
  • He now has more than 35 years of experience in different sales, marketing, and management positions in the media.
  • He was one of the driving forces behind the One Heart charity platform for Limburg. As a fundraiser, he used his commercial and management skills to raise millions for hundreds of projects that help vulnerable children and youth.
  • He is the author of the standard reference work ‘Do it! For charity’, a practical guide for fundraisers.
  • As a sales trainer and coach, he advises retail chains, such as Hubo and Blokker.
  • Geert described five core concepts: no-nonsense, humour is an asset, people learn by doing, dare to ask, and not doing something is always wrong.

Stijn Rommens

  • He has an advanced degree in Commercial Sciences with postgraduate studies in International Business and Entrepreneurship.
  • He started his career at Unizo and collaborated on the development of the corporate governance code (the ‘Buysse code’) and set up the first advisory bodies in various SMEs.
  • He has worked at, among other companies, the Colruyt Group and Nike, where he was initially responsible for the largest Nike shop in Belgium (Maasmechelen Village). Thereafter, he was in sales support for the Retail Concepts chain (AS Adventure, Juttu, and Yaya).
  • He believes building a winning team is only possible when you – the team leader – serve your people and provide the right resources so they can do their job well.
  • The Stijn analogy: retail is like Formula 1. Everything goes flying by and you can only win the race with the very best car (adaptable assortment), a performance team (human capital), and efficient pitstops (omnichannel).